Posts tagged with ‘multicultural’
How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but to infuse a rich and relevant dose of culture on top of that is an added challenge Hennessy is well equipped to meet. The brand, which puts celebrating cultural diversity at the heart of its organization and its marketing, created...
How Tequila Cazadores Leverages the Mexican Calendar for Events in the U.S.
For many Americans summer unofficially begins after Memorial Day. But for Bacardi’s Tequila Cazadores, summer begins with Cinco de Mayo and runs through Sept. 16, which is Mexican Independence Day. That Mexican calendar informs how the brand kicks off events and sampling for the season that leverage authentic Mexican culture—like, !Dame Cinco! on May 5,...