mobile marketing – Event Marketer

mobile marketing – Event Marketer

Posts tagged with ‘mobile marketing’

July 5, 2021

How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks

What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...

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April 7, 2021

Mobile Programs Gain Traction Among Brands Stalled by Trade Show Postponements

Four Lessons Learned from Stratasys’ Mobile Showroom Experience Brands reliant on industry shows this year have faced a number of challenges in the wake of postponements or pivots to virtual. Among them, 3D printing technology company Stratasys, which hit the road in November to meet customers at their doorsteps in a showroom experience aimed at...

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March 26, 2018

VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In

With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six...

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