Tag: mixology
-
B-to-C Events‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
-
Video GalleryInside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and WhistlePig whiskey teamed up on a program that involved at-home blending kits, crowdsourcing (or, more specifically, crowd-blending), sampling, polling and a live-streamed event featuring a panel of experts. Best of all, it had a charitable component tied to it benefiting […]
-
B-to-C EventsCiti Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission
Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]
-
B-to-C EventsBacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes
Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival for a second year with a medley of experiences that paid homage to the brand’s Caribbean heritage and underscored its ties to music. Returning to downtown Las Vegas Sept. 21-23, the brand delivered cocktail education, purpose-driven art and some good […]
-
B-to-C EventsF&B Talent, Installations: Inside the Four Seasons’ Influencer Event Series
The Four Seasons with its sumptuous spaces and services may seem out of reach for some consumers. But to share its experience and talented chefs and mixologists with a broader range of consumers, Four Seasons created Four Seasons Pop Down, a series of installations in high-traffic areas of major cities, designed to inject a Four […]