Tag: live art
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B-to-C Eventsadidas Skateboarding and Journeys Elevate Action Sports at the Inaugural ‘Destination San Diego’ Event
adidas Skateboarding and longtime retail partner Journeys have a history of leveraging music and art to connect with consumers, and on Aug. 11, the brands bolstered their efforts with the launch of Destination San Diego, a free one-day event that blended the worlds of action sports, music, art and fashion. With their sights set on […]
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B-to-C EventsGallery: Maestro Dobel Tequila’s Live Artists at Lollapalooza Create the ‘Perfect Blend’
Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to […]
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B-to-B EventsAdobe BASH: Inside the Industry’s Biggest After-Hours Event for Creatives
It was a balmy night on San Diego Bay. Lights twinkled in the distance and a gentle breeze wafted through the air. It was 7:30 p.m., already dark, and well past my usual East Coast bedtime.