LG Archives - Event Marketer

Posts tagged with ‘LG’

September 30, 2019

LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft...

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November 28, 2018

Lines of Engagement: How to Lessen the Pain of Attendee Wait Times

How to make the most of attendee downtime by engaging a captive audience No one enjoys waiting in line, whether they’re at the grocery store, the bank or the post office. But when it comes to events, time spent waiting in line anticipating the experience to come can be especially grueling—not to mention the boredom...

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July 19, 2018

LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty

There are plenty of things to look forward to at Tennessee’s Bonnaroo Music & Arts Festival—the performances, the camaraderie, the local bites—but the 100-degree temps aren’t one of them. Enter: the LaundROO Lounge and Vintage Clothing Swap. To stay true to its “Life’s Good” promise and keep festivalgoers at the four-day camping experience fresh and...

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February 15, 2018

Three Lessons From LG on Creating a Killer Launch Event

How the brand engaged thousands of consumers at its LG SIGNATURE press event   LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of...

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