LG Archives - Event Marketer

LG Archives - Event Marketer

Posts tagged with ‘LG’

April 27, 2021

How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. Launched on April 25 in Los Angeles, and...

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January 25, 2021

How LG is Embracing the Future of Trade Shows with a Virtual Showroom

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...

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September 30, 2019

LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up

Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves as “baller” hosts in a multi-room pop-up that supported the roll-out in retail stores of the latest line of its refrigerator innovation, the InstaView Door-in-Door with Craft Ice. The new refrigerator offers a dual ice maker that creates spherical craft...

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November 28, 2018

Lines of Engagement: How to Lessen the Pain of Attendee Wait Times

How to make the most of attendee downtime by engaging a captive audience No one enjoys waiting in line, whether they’re at the grocery store, the bank or the post office. But when it comes to events, time spent waiting in line anticipating the experience to come can be especially grueling—not to mention the boredom...

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