Tag: influencer event
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Photo GalleryHow the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in […]
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Photo GalleryHow Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl […]
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B-to-C EventsInstagram Builds Creator Community with Seasonal Events for Emerging Talent
Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]
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B-to-C EventsVirgin Launches a New Route with Cultural Experiences and Sir Richard Branson
Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in […]