Posts tagged with ‘hybrid’
Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy
Despite many brands pulling out of their planned physical experiences at CES’s grand return to in-person amid the omicron surge, Intel’s hybrid strategy for the show served as a lifeline that allowed the brand to stay the course on-site and implement a “digital-first live experience, with minimal on-site staff” that was in keeping with its...
AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the Covid-era Consumer
The new era is a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern Covid-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a...
Reverse Pivots: Inside Michelob ULTRA’s Reboot of its MOVEMENT Live Platform
Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward...
Five Ways to Land the Event Marketing Jobs of the Future
Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by...