Archive

Tag: Hulu

  • American Horror Story Night Bite Bakery Pop-Up Rubber Woman
    B-to-C Events

    FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’

    Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m. And inside? Those hints paid off with an environment inspired […]

  • peloton_guinness_online-static-cycling-lesso
    B-to-C Events

    Inside Three Digital Guinness World Record Campaigns

    As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a […]