Tag: holiday experiences
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B-to-C EventsBest of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences […]
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B-to-C EventsThe Brief: Snail-drawn Carriages and Krampus Bars
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and Squid Gamification.
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B-to-C EventsThe Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.
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B-to-C EventsHow Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed […]
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B-to-C EventsHoliday Activations: 14 Ways to Make Festive Season Sparkle
The holiday season is always full of hustle and bustle—look no further than Nestlé’s mall “speeding tickets” for a sign that we all need to slow down—but it’s also brimming with fun, festive brand experiences that take the edge off of searching for the perfect gift and facing the in-laws. Grab a cup of cocoa […]