Posts tagged with ‘golf’
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second...
How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50th anniversary on tap
Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences
Since moving to the Bay Hill Club & Lodge in 1979, the Arnold Palmer Invitational has become not only a signature event on the PGA TOUR, but also one of Orlando’s biggest sporting events that draws golf fans and locals alike. Presented by Mastercard, the tournament has welcomed top talent from around the world to...
How Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we can reach our consumers these days, and this is very much ‘let’s try to understand the implications from an experience like this.’ We want to make sure it sticks and it resonates.” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona...