Tag: fashion brands

  • Ideas from Fashion Trade Shows: Five Exhibit Style Touches

    When Informa Markets’ MAGIC apparel trade shows, Project and Sourcing at MAGIC, come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to […]

  • ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform

    ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning […]

  • Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show

    There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure a title sponsor in Kohls, which joined Stride Rite, Zappos Adaptive and Tommy Hilfiger Adaptive in the lineup.

  • Steal-Worthy Ideas from Fashion Brands at Coachella

    Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.