Posts tagged with ‘F1’

November 7, 2024

Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship...

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