Archive

Tag: experiential marketing

  • Citi's Sound Vault Delivers Intimate Concert Experiences
    B-to-C Events

    Citi Unlocks an Intimate Concert Series for Cardmembers

    How the Citi Sound Vault delivered exclusive music experiences during Grammy Week   Citi, during Grammy Week in L.A., launched Citi Sound Vault, a live music concert series that gives Citi cardmembers exclusive access to performances by major artists in intimate venues, as well as meet and greets and backstage access. The first Sound Vault […]

  • EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement
    B-to-C Events

    EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

    Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The […]

  • Virgin Atlantic Makes it ‘Reign’ on the Streets of Seattle
    B-to-C Events

    Virgin Atlantic Makes it ‘Reign’ in Seattle

    To promote its new direct flights from Seattle-Tacoma International Airport to London Heathrow Airport beginning in late March, Virgin Atlantic in late January recruited flight attendants to surprise and delight consumers and influencers in the Emerald City to emphasize the natural connections between Seattle and London. The campaign included a recognition program and contest centered […]

  • Q&A: Amazon Web Services' VP of Marketing on re:Invent
    B-to-B Events

    Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent

    Amazon Web Services’ re:Invent might just be one of the fastest-growing tech conferences in the world, increasing from 6,000 attendees at the inaugural event in 2012 to 32,000 at the 2016 show (held Nov. 27 to Dec. 1 in Las Vegas). With a finely tuned work-play balance, the event offers everything from boot camps and […]

  • Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café
    B-to-C Events

    Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café

    Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the […]