Posts tagged with ‘Event Marketers’

June 26, 2018

Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were...

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June 25, 2018

Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores

Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to engage consumers through art, culture and self-expression as the brand partners with different licensees and designers on the shirt designs. For the release of the collection this year, Uniqlo created block party-style activations near its stores in major markets, including...

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June 21, 2018

The Dream Machine Experience: Inside an Instagram Museum

The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from your boring, adult life,” according to co-founder and creative director Paige Solomon (Sign us up!). EM recently took a spin through its nine dream-inducing rooms, from a cloud-filled space to a surreal laundromat to a psychedelic forest. Currently based in...

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June 20, 2018

Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...

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