Tag: Event Marketers
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B-to-C EventsM&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns
Consumers have gotten to know the colorful personalities of the M&M’s thanks to memorable advertising and marketing efforts over the last 75 years.
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Editor's PicksInside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.
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B-to-C EventsPhoto Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in […]
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B-to-B EventsBest Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look at the top office environments and cultures in the industry, including a rare peek at the internal strategies driving Facebook’s events team.
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B-to-C EventsAmerican Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the […]