Posts tagged with ‘Event Marketer Magazine’
Super Bowl LII: StubHub Transforms Target Field into a Sports Fan’s Paradise
The Super Bowl marks StubHub’s largest event of the year, an opportunity to transform the act of handing over tickets that fans have ordered to the big game into a brand engagement. Each year, StubHub is charged with leveraging a physical location at which fans can pick up those tickets (Super Bowl tickets cannot be...
Super Bowl LII: Experiential Marketing from Minneapolis
Temperatures may have been in the single digits for Super Bowl LII on Sunday, Feb. 4, but that didn’t stop football fans from getting out and engaging with brands at events across Minneapolis, including Super Bowl LIVE, the big game’s annual free festival.
Super Bowl LII: Schwan’s Celebrates 65 Years With a 40-Foot Tailgate Truck Tower
In the days leading up to Super Bowl LII in Minnesota, as the New England Patriots and the Philadelphia Eagles packed their bags and headed for the airport, Schwan’s Home Service was parked in downtown Minneapolis enjoying a home field advantage. The food delivery brand, a founding partner of the Minnesota Super Bowl Host Committee,...
CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases
Trading in a flashy stand for a subdued, but demo-rich footprint, Amazon and Intel parked their Smart Life Road Show Airstream trailer outside the Las Vegas Convention Center for CES (Jan. 9-12), showcasing the capabilities of Amazon Alexa (powered by Intel technology), Alexa-integrated products and partners, as well as advances in intelligent voice technology in...