Event Marketer Magazine Archives - Page 63 of 78 - Event Marketer

Posts tagged with ‘Event Marketer Magazine’

July 6, 2017

Experience Design: Eight Ways to Use Shipping Containers in Experiential Programs

Eight “contained” activations, from showrooms to mobile banks   Shipping containers and pods. They’ve evolved from offering an “industrial cool” look to versatile, reusable, customizable and often ADA accessible, experiences. They’re stackable and attach to each other, they fold up in inclement weather. They travel well and can’t be affected by the wind like tents...

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July 3, 2017

Field Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions

Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery...

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June 30, 2017

Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up...

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