Tag: Event Marketer Magazine
-
B-to-C EventsAmerican Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the […]
-
B-to-C EventsTrolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome” candy brand Trolli, from March 10-24, got spring breakers to swap sunbathing for sampling on its Weirdly Slothsome Slurpee Truck Tour. The multi-pronged activation strategy marked the launch of the brand’s Sour Brite Sloth gummies, along with the new Trolli-inspired […]
-
B-to-C EventsSports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.
-
B-to-C EventsAugmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent […]
-
B-to-C EventsWanderlust: EM’s Quest to Find the Top Brand Activations at SXSW 2017
Austin has never been your average metropolis, but there’s something special about the city this time of year. Maybe it’s the band dressed like cats playing on the corner of 6th and San Jacinto.