Tag: DE&I
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B-to-C EventsSports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports
The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.
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B-to-C EventsExperiential in Color 2023: Amplifying Diverse Voices
Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands and agencies as they share their inspirations, career journeys, learnings and passion for events.
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B-to-C EventsMorgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers
Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]
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B-to-C EventsDiversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.
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B-to-C EventsYahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource […]