Tag: #CESblackout2018

  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]

  • Four Brands Respond to #CESblackout2018
    B-to-B Events

    #CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark

    When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]

  • Intel at #CESBlackout2018
    B-to-C Events

    That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

    Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]