Tag: black-owned business
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B-to-C EventsFX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace
How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los […]
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B-to-C EventsRevolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program
The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform, Revolt TV, which was founded by music icon Sean “Diddy” Combs, returned to in-person after a two-year hiatus, Nov. 11-13, with an array of hyper-local cultural touchpoints for the Atlanta-based audience. The three-day experience, which offered workshops, panels, networking opportunities, […]
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B-to-C EventsPrime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic […]
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B-to-C EventsDate Night: HBO Max Hosts Romantic Bespoke Evenings for ‘Love Life’ Fans
Whether out on the town, or cozy at home, HBO Max believes in date night. The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. […]