Tag: black-owned business
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SponsorshipsFrom Newsstands to Glam Suites, SheaMoisture Shifts into Experiential for F1 Miami Weekend
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for […]
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B-to-C EventsThe ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]
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B-to-B EventsFive Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman
There’s a strong correlation between health and wealth, and Boss Women Media leaned into that notion for the triumphant in-person return of its Black Girl Magic Summit, hosted Sept. 30 to Oct. 1 in Dallas.
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B-to-C EventsQ&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of growth. Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience.
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B-to-C EventsHow FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta. Students of Morehouse, Spelman and Clark Atlanta […]