Posts tagged with ‘black-owned business’
How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience
If you’ve ever seen an episode of FX’s surreal comedy-drama “Atlanta” about the Black experience in America, you know it’s a conversation starter. So to celebrate the series’ penultimate and ultimate seasons, the network hosted discussions and wellness activations for HBCU students at an off-campus event in Atlanta. Students of Morehouse, Spelman and Clark Atlanta...
FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace
How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los...
Revolt TV’s Annual Summit Returns to in-Person with a Hyper-local Program
The Revolt Summit x AT&T, an annual conference produced by Black-owned and operated multimedia platform, Revolt TV, which was founded by music icon Sean “Diddy” Combs, returned to in-person after a two-year hiatus, Nov. 11-13, with an array of hyper-local cultural touchpoints for the Atlanta-based audience. The three-day experience, which offered workshops, panels, networking opportunities,...
Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic...