Tag: b-to-c event
-
B-to-C EventsHBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.
-
B-to-C EventsThe Gouda Life: Inside Wisconsin Cheese’s Virtual Sampling Event at SXSW
When Wisconsin Cheese activates at SXSW, the brand goes big. Real big. In 2018, it built the world’s largest cheese board, spanning 70 feet and featuring more than 2,000 pounds and 100 different types of cheese, all made with Wisconsin milk.
-
B-to-C EventsPeacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’
To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby, […]