Tag: auto show
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B-to-C EventsHot Wheels Activates a Multi-Generational Strategy at the Canadian Auto Show
To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb. […]
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B-to-C EventsAuto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with […]
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B-to-C EventsAugmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent […]
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B-to-C EventsMulti-user VR Drives the Launch of Jaguar’s New Electric Car
Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level. […]