Tag: alcohol brands
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B-to-B EventsHow Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference
From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational […]
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B-to-C EventsDon Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers
For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the […]
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B-to-C EventsHow Alcohol Brands are Adding Flavor to Their Events
When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.