Tag: accessibility
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B-to-C EventsPhoto Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was […]
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B-to-C EventsHow TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering […]
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B-to-C EventsThese Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities
Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept […]