Tag: 3D printing
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B-to-B EventsWith its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW
It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel […]
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B-to-B EventsInside HSBC’s Modern Lounge and Event Space at Davos
Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]
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B-to-B EventsCES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings
Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire […]
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B-to-B EventsAssociation of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show” […]