Objective of Event: Generate PR impressions (on social and traditional media)

THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and […]

WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The […]

THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour […]

THE SETUP: The Sleep Number 360 bed isn’t just an adjustable bed—it’s a smart bed. It includes biometric sleep tracking technology. It identifies and warns of a heart attack symptoms and detects sleep apnea. It’s a glimpse into the future of health and wellness and at the Consumer Electronics Show, Sleep Number built a small […]

There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for […]