Objective of Event: Generate PR impressions (on social and traditional media)

Dove Men+Care has been a frontrunner in the men’s grooming market since its debut in 2010. When the brand developed its first-ever line of nature-inspired products, maintaining its position in the category was just as critical as driving awareness and trial for its new “Elements” collection. Recognizing that a standard launch event wasn’t going cut […]

The holiday season is supposed to be filled with joy, but for many travelers, stress levels can fly as high as the aircraft carrying them. That’s why WestJet has activated its Christmas Miracle campaign for the last five years, engaging customers and employees alike. But in 2017, the airliner decided to shake things up, turning […]

NBA All-Star Weekend tends to be a slam-dunk for endemic sponsors like sports drink and athletic apparel brands, but for Mtn Dew Kickstart, finding a way to authentically insert itself into the conversation around basketball culture proved to be a challenge. So the up-and-coming mid-calorie beverage brand created the Closer Than Courtside experience, a series […]

The sheer volume of credit card options available these days is enough to make your head spin, so when a consumer finally settles on one, they want to know it’s worth the commitment. It’s a fact not lost on Capital One, which leveraged the biggest music event series of the holiday season, the iHeartRadio Jingle […]

The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many auto shows, major brands are given 15-minute time slots on press day to deliver their messaging to the media. But […]