Objective of Event: Generate PR impressions (on social and traditional media)

To connect with a younger, edgier audience and celebrate the new line of Porsche E-Hybrids, Porsche North America in partnership with Rolling Stone created “Engine Notes,” an evening at the Porsche Experience Center in L.A. featuring a star-studded rock concert and a 45-minute track show precisely choreographed to guitarist Dave Navarro’s performance. Here’s what went […]

To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see […]

Children in the U.S. collectively consume 45,486 pounds of sugar every five minutes. Shocking, right? But when you see those numbers actually visualized, it really brings the statistic home. That was the idea behind KIND Snacks’ stunt in Times Square—the mother of all foot-traffic sites—where the brand built an oversized mound containing 4,549 bags of […]

Marriott wanted to make a splash at Coachella, but being a brick and mortar hospitality brand… this posed some challenges. The solution: bring its rooms to the party in the desert by building eight separate Safari Tents—each perfect for the glamping experience so popular at the Coachella Valley Music and Arts Festival and inspired by […]

Relaxing in the Centurion Lounge at airports is one of the many perks of owning the American Express Platinum card, and with a brand refresh of the card designed to attract more affluent millennials, as well as two new additions to the lounge network, the brand created an immersive, worldly event to promote both announcements […]