Latest

Most people remember with nostalgia the tinny strains of “Pop! Goes the Weasel” floating through their childhood streets and running around the corner with their friends like rats out of Hamlin toward that iconic symbol of neighborhood friendliness: the ice cream truck. Now, smart marketers at companies large and small are looking to tap into that feeling of trust and sweet, gooey love by branding, repurposing and rolling out trademarked tasty treats all over the country.

To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the Snowcam experience on the slopes of Aspen, CO, in the week before the event, which ran January 28 to 31. The sports channel set up an "extreme" ski and snowboard track where brand ambassadors signed up skiers of all ages to strap on a pair of hi-def, helmet-mounted webcams called a Snowcam.

Good Housekeeping magazine is letting the world know it's about more than cleaning house as it marks its 125th anniversary with a salute to influential and inspiring American women of the past 125 years. “Shine On,” an original 90-minute stage production to be performed April 12 in New York City, will benefit the National Women’s History Museum and will feature performances by Meryl Streep, Kristen Bell and Fran Drescher.

New York City has been the scene of hundreds of Academy Award-winning films since the awards’ inception. To celebrate and recognize that fact, last weekend the city hosted its first official Oscar Night & The City viewing party at Avery Fisher Hall.

Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be” product line at New York’s Toy Fair, Mattel stirred up additional buzz by bringing the new line to life at its temporary Barbie Shop inside the Mall of America in Bloomington, MN. On Feb. 21, more than 1,000 girls visited The Barbie Shop pop-up to check out the dolls and learn more about specific careers.