Latest

Just when you think you’ve seen it all, you haven’t. This is especially true in the world of mobile apps—those downloads you can drop on your Smartphone that do just about everything from turn off the lights in your kitchen from halfway around the world to track down the name of a favorite song just by holding the phone to the music. Just as limitless are the ways event marketers can use live experiences to drive downloads, boost engagement and leverage the service-based nature of apps to keep your brand top of mind and consumers engaged long after the event is over.

Samsung Mobile on May 12 broke the Guinness World Record for the largest game of dodgeball. The athletic event, held at the 69th Regiment Armory in New York City, engaged 712 players, 262 more than the previous record held by San Diego State University. The game celebrated the recent launch of the Samsung Reality handset, a smartphone with multiple messaging options and easy access to popular social networking sites.

Event marketers have a real challenge on their hands when it comes to building eco-friendly pop-ups. Creating these immersive, temporary experiences is inherently wasteful because it often demands the same investment in building materials as a trade-show exhibit or one-time event, but without the long-term reuse plan.
But as event marketers get savvier about being green, they also get more creative. Check out some innovative and impactful ideas that can give a short-term pop-up build a sustainable vision for the future.

To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.

Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new strategy allows the network to interact with more than 2,000 students each night.