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Macy’s is taking its Culinary Council on the road. The retailer, perhaps best-known for its Thanksgiving Day Parade as well as fashion and flower shows, has launched Macy’s Chefs A-Go-Go, a national food truck tour to drive awareness of its roster of chefs, teach consumers how to cook and shop like a master chef and to serve up free samples of their signature dishes.

For five weeks beginning June 4, ESPN took over Toys ‘R’ Us stores across Ontario to help introduce youths to the world of alternative sports with the X Games Life and Style Tour. The sports network’s consumer products division hit store parking lots across the province with a branded truck, a mini-skate park and expert BMX riders and skaters.

To introduce its ReStart Yogurt to women in New York City, Colombia-based dairy company Alpina created the multi-pronged Wishes for Women campaign. The program features the release of live butterflies representing wishes made for women as its centerpiece.

 Beverage brand SoBe this summer is executing an experiential campaign to generate trial and awareness for its new flavors. The campaign is part of an integrated effort, the largest for the PepsiCo-owned brand since 2008, called Try Everything, which also includes TV, radio and Internet.

 As part of a new product rollout test program, Audi launched its 2011 A6 in Miami on June 23 at the uber-chic 11 11 Lincoln Road building, a striking parking garage turned event space designed by Swiss architects Herzog & de Meuron.