Latest

 Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and art, showcasing the local arts scene at each stop. The tour launched March 18 at Style X at SXSW in Austin and concludes May 7 in Boston and will hit colleges and universities along the way. Online elements include a Keds website, twitter handle and Facebook page.

 The Dr Pepper Snapple Group rolled up on New York City’s Madison Square Garden and in front of partner MTV’s studio in Times Square last week in a custom painted 1968 El Camino to promote the citrus soda Sun Drop, which is one of the fastest-growing in the country and already a favorite in the southeastern states. The El Camino was a striking eye-catcher designed to draw in passersby, and doubled as a clever ice chest for the samples.

The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.


When it comes to setting the right tone for consumers in an experiential space, there may be no more powerful design tool than a splash of color. Color can create a mood, send a message and convey a sense of your brand’s intrinsic qualities. The trouble is, most corporate color palettes are quite limited, and frequently misrepresented.

RIM on Feb. 14 rolled out a 10-week mobile SmartBuilder for BlackBerry tour targeting owners of small- to medium-sized businesses. Among the stops was ConExpo-Con/Agg, the construction trade show held in Las Vegas March 22 to 26, where its mobile devices and services were on display on a small van pulled by a shiny black electric car.