Latest

To introduce its ReStart Yogurt to women in New York City, Colombia-based dairy company Alpina created the multi-pronged Wishes for Women campaign. The program features the release of live butterflies representing wishes made for women as its centerpiece.

 Beverage brand SoBe this summer is executing an experiential campaign to generate trial and awareness for its new flavors. The campaign is part of an integrated effort, the largest for the PepsiCo-owned brand since 2008, called Try Everything, which also includes TV, radio and Internet.

 As part of a new product rollout test program, Audi launched its 2011 A6 in Miami on June 23 at the uber-chic 11 11 Lincoln Road building, a striking parking garage turned event space designed by Swiss architects Herzog & de Meuron.

Yahoo! has been taking New Yorkers by surprise this summer with a giant talking mailbox and a fleet of brand ambassadors dressed as mail carriers to promote its updated version of Yahoo! mail, a service meant to connect users in a more personal way through enhanced features like photo sharing and improved spam protection. The stunts started early last month when Yahoo! plopped a giant branded purple talking mailbox on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and on Stuyvesant Street, in Manhattan on June 3.

The Air National Guard, a reserve unit of the U.S. Air Force, is hitting the road with its second Rise to the Challenge tour, a 23-week interactive campaign that through mid-November will travel to festivals, air shows and music and sports events. The tour this year features new gaming challenges and a free mobile app called Air Taptics.