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In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler in March launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. “We can hit double or triple the number of people by going on the road, versus flying them to our headquarters and bringing them through the lab,” Jennifer Nye, channel manager, wholesale at Kohler, told Buzz. She said the tour will reach 36,000 people this year.

With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on May 15 held an upfront presentation dubbed “The Bigger Picture” for more than 700 media buyers and planners, brand managers and promotion agencies during New York City’s Upfront Week. NCM is an advertising network of more than 19,000 screens in movie theaters.

Throughout the month of May, New York State-based Friendship Dairies has been rolling out the cottage cheese wagon for consumers in Connecticut, New Jersey, New York and Pennsylvania—a first-time foray into the event marketing space for the brand.  The tour, known as the Fit to Go Mobile Mixer Tour, is designed to show off the versatility of Friendship’s cottage cheese, offer consumers recipes and differentiate the brand’s products from its competitors’ at Chobani and Daisy, which have been attempting to grab market share away from Friendship.

In the early morning hours of April 15, Mondelēz International hit the streets of Los Angeles to promote its belVita breakfast biscuits, a sweet and crunchy morning snack product introduced in the U.S. market last year. The effort was led by brand ambassador, actress and comedian Jane Lynch who visited local hotspots to lift spirits and distribute samples.

Snyder’s of Hanover, a more than 100-year-old pretzel brand, leveraged National Pretzel Day on April 26 by hosting a series of sampling activations at events nationwide designed to introduce large audiences to the array of flavors the crunchy snack has to offer. Snyder’s National Pretzel Day celebrations took place at the Penn Relays in Philadelphia (the world’s largest track and field meet), at the Bicentennial Plaza at Inner Harbor in Baltimore, at Fountain Square in Cincinnati, at the Minnesota Twins game at Target Field in Minneapolis, and at the San Diego Zoo.