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This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.

At Cannes Lions, 2Heads elevated Disney’s presence with a new take on immersive brand experiences. From the standout, rooftop Mickey Mouse installation to AR activations and beachside Moana events, Disney celebrated creativity, storytelling, and audience connection.

The days of the landline are long gone. Pay phones are a rarity. And kids today don’t know what a rotary phone is. But with the takeover of digital communication, there’s now a kind of novelty to the phone call that brands are capitalizing on this year. Enter: the hotline. Not just for information, emergencies […]

Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]

When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank […]