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As head of strategic events at Wiz, Jasmin Ozeri leads the company’s innovative approach to trade shows and experiential marketing. With previous event manager roles at Microsoft and AppsFlyer, she specializes in designing interactive, themed experiences that captivate audiences and drive meaningful engagement. Since joining Wiz, Ozeri has transformed the company’s trade show presence, turning […]

This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.

From the coffee bars dominating the trade show sector to the offbeat raves taking place at local cafés, coffee culture has been permeating programming across the event industry for some time. Now, a new twist on coffee shop experiences is brewing: the beauty-themed café. Stylish, shareable, sample-heavy and brimming with latte art, these pop-ups are […]

For 39 years, evian has partnered with the US Open as the tennis tournament’s official water, and this year, beyond hydrating athletes and fans around USTA Billie Jean King National Tennis Center grounds, the brand added a new culinary component to its annual campaign. Collaborating with tennis star and evian Global Brand Ambassador Frances Tiafoe […]

With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re looking back at an engagement-era experiential campaign   When Taylor Swift entered her engagement era last August, The Knot said “I do” to jumping on the viral pop culture moment. Within nine days of the global icon sharing news (and […]