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To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience at Bayside Marketplace in Miami with a surprise-and-delight twist. Brand ambassadors handed out samples made with Nescafé Clásico to passersby and asked, “Would […]

In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.  

Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in […]

There’s been a lot of talk recently about 4K Ultra HD, and the potential impact it will have on the events industry. But all of this 4K talk can be difficult to understand, especially since the term is really more of a home theatre concept that’s being used to give planners a way to relate and conceptualize the influence 4K technology will have on their live events.

REVOLT, the brainchild of mega-star Sean Combs, is not your typical television network, so a typical Upfront would not suffice. As the new #1 name in music, REVOLT turned to Broadstreet to help it produce its first ever Upfront event.