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Takeaways from PCMA’s Education Conference.

New York City’s Penn Station is a more than 100-year-old architectural landmark and busy railroad hub. So imagine the surprise and delight of Amtrak train travelers when they came across a futuristic “Teleporter” that whisked them away instantly to another city. The experience, activated in the Amtrak Rotunda at the station Sept. 14-25, helped Amtrak […]

Omnicom NA was at a critical junction in its history and over the course of a week-long leadership meeting intended to reimagine their role in the future of the advertising and media industry. Broadstreet worked closely with the CEO and executive leadership to develop a communication strategy for the event that would engage and enlighten the leaders across the organization and at the same time create a collaborative environment so the attendees could uncover ways to harness synergies, eliminate redundancies and identify new opportunities.

The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their […]

Social media channels like Facebook, Instagram, Twitter and Pinterest enable businesses to directly reach current and potential customers, and one creative way to engage this audience is by using contests. Take a look at these examples of four companies that got it right.