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B-to-C Events
Bridgestone’s Winter Classic Focuses on Fans
As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at […]
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B-to-C Events
Life is Good Founders Anchor a New Mobile Tour Strategy
Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message […]
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Video Gallery
Watch: Stella Artois Partners with John Legend to Capture the Sound of Stars
Stella Artois in December brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign, which paid homage to the history of the brand. The exhibit opened for a select crowd on Dec. 9 at the Skylight at Moynihan Station with an appearance by John Legend. Check out video footage of the […]
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B-to-C Events
Stella Artois Mixes John Legend with an Immersive Star Installation
New York City’s bright lights were given a run for their money over the holiday season when Stella Artois brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign. The holiday program was designed to pay homage to the history of the brand, which was originally named after the […]
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Partner Content
Krapper Wrapper News Jan 10th 2016
Neighborhood Beautification Missed Impressions! Building high end homes in high end neighborhoods, who wants an eyesore like a port o potty? Attention Home Builders! Have your branding as advertising and make your clients happy too. Imagine your market.
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