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B-to-C Events
Proprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course
CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20 […]
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B-to-C Events
Why Spotify’s Weekly Election Events Registered with Millennials
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]
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B-to-C Events
Luxury Pop-Up Events Bring Gilt.com to Life
Online shopping site Gilt.com brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra […]
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Partner Content
Road Warriors: At Home in Hotels
We've got a company full of events industry vets who spend weeks traveling for work each year. We've gathered their collective wisdom, gained through years of experience, and brought you their best travel tips for making yourself at home in hotels.
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