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Great event design creates an engagement that spans every touchpoint—from the beginning to the end of an event. In this episode of EM All Access, we talk about the changing role of design, the evolving look and feel of events, and design thinking.

Every two years, McDonald’s restaurant owner/operators, suppliers and corporate personnel gather in Orlando for a Worldwide Convention, an important opportunity to share corporate brand messages, best practices, technology and perhaps sample a burger or two. But this year, a personalization strategy transformed the bi-annual confab from a “one size fits all” to a “one size […]

Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30, […]

Drones have come a long ways since the era of ambiguous FAA rules and unthinkable price tags. These days, they’re regulated, affordable and offer a wide array of uses—especially when it comes to event marketing. From content-capture to competitions, we offer four ways to give your drone strategy wings.   1. Highlight Your Technology Intel […]

To raise awareness about HIV Answers, a site that shares information and resources about HIV and treatment options, Moderne took over Piedmont Park during AIDS Walk Atlanta, generating tens of thousands of impressions by placing sidewalk chalk stencils and distributing branded water bottles during the event.