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  • Experiential In… Seattle

    It’s the home of (really good) coffee, salty dogs and the Space Needle. And Mt. Rainier looms in the distance as a constant reminder that in the Northwest, big mountains, and equally big inspiration, lies at your doorstep.

  • The 2016 Election and Experiential Marketing

    See how this year’s Presidential Election inspired both out of home and digital marketing experiences from Captain Morgan, and of course, Donald Trump and Hillary Clinton.

  • Fab 50 2016: Dwell Time Tips

    The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.

  • Citi Uses Virtual Reality to Put Music Fans in Front Row Seats

    Virtual Reality is growing rapidly, a fact not lost on Citi, which later this year will incorporate the technology into 10 concerts as part of its “Backstage with Citi” program. Since 2015, when it signed on as title sponsor of the Citi Concert Series on NBC’s “Today” show, Citi has hosted concerts by big-name artists […]

  • Live Gaming: Inside HP’s Multisensory Omen Challenge

    HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory elements. The event at the TwitchCon After Party at Petco Park in San Diego, CA, which HP sponsored, helped HP drive awareness and […]

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