Latest
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B-to-B Events
B-to-B Stunts: Aristocrat Teams Up with Tim McGraw at G2E
The Global Gaming Expo (G2E) is an international casino gaming trade show and conference held in Las Vegas that packs some stiff competition. So when veteran gaming manufacturer Aristocrat prepared to unveil its highly anticipated Tim McGraw machine to the event’s 26,000 attendees this fall, it rolled the dice with a bold stunt that ultimately […]
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Advertorial
Using Technology at Events in 2018
How marketers, experiential teams, producers, and CMO’s use technology across their entire event ecosystem.
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Partner Content
4 Ways to Get Hired as a Brand Ambassador
For over 33 years, Productions Plus has been recruiting nationwide for brand ambassadors (BAs). We look for talent who can embody the feel of the brand, language, style, and target market. We staff a variety of national events, trade shows, demonstration and sampling programs, road shows, and more. With such a wide range of jobs, there is a good chance that you will be someone we are looking to hire.
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Partner Content
5 Reasons to Choose Food Trucks Over Brick and Mortar Restaurants
The rate of success within a restaurants’ first year is around 35-40%. The investment of a brick and mortar is a high-risk venture that fails due to several factors, including food industry inexperience, lack of investment capital, location/real estate, poor staffing, mismanagement, and pricing structure. Food trucks have a greater success rate, as the initial investment is much lower than a brick and mortar, and starting small can allow you to control your brand and image, while gaining and retaining customers. APEX Specialty Vehicles reports an average success rate of our custom food trucks to be around 96-98% success in the first year.
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B-to-C Events
Tailgating: State Farm Drives NFL Game Days from a Tiny House
State Farm created a physical manifestation of combined home and auto insurance coverage with the RoadHouse, a “tiny house” on an extended 15-foot Ford F350 Dually pickup truck that’s engaging tailgaters at NFL games this football season.
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