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From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.

For many attendees, the best part of a trade show are the after parties. However, there are a few things to take into account when hosting an after party.

The Weather Channel was determined to demonstrate that it went well beyond supplying forecasts to its viewers and that its original programming and prowess in the digital space was a highly desirable place for advertisers. Broadstreet helped shaped messaging and crafted design for the Weather Channel Upfront and Newfront. Imagery focused not only on awe-inspiring weather, but nature, science and the environment. Key messaging and imagery featured Weather Enthusiasts, its core demographic of viewers who live for the outdoors and rely on accurate weather to plan their day.

November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to […]

A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things.