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In an age of virtual reality and other high-tech interactive engagements, one brand is forging a consumer connection centered on scenic trail loops in the great outdoors, camping and toasting s’mores around an evening firepit.

According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry.

As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation.

Whether attending a big trade show or a small conference, no two attendees have the same experience. What tool enables event managers to not only engage participants, but tailor the event to each individuals’ needs?

New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that way about them? Why not shift from feelings of unattainability and disappointment to positive brand messaging? Use New Year’s resolutions like any other consumer trend and find your target audience in the right place at the right time. We’ve gathered a list of the top ways to reach target audiences with your brand message broken down by resolution.