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Harness these tips to make your brand experiences even more meaningful

When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From coffee to flavor ice, brands are building innovative sampling experiences that give […]

Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]

Staying connected and charged is a universally shared concern among today's event attendees...

Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state fairs in Minnesota and Texas, among other stops. Tractor Supply Company is a chain of […]