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They might look like child’s play, but behind most of today’s family-friendly events is a finely tuned strategy for capturing the hearts and minds of both kids and their parents. How do you strike the right balance between fun and function when it comes to creating live experiences for families? And how can you make […]

In our latest episode, we dive into three big trends for experiential marketers…

Whether you’re a superstar in-the-making or a battle-tested expert, this new eBook is for you…

Music festivals are on a roll. Each year, more and more fans are rockin’ to the bands, diggin’ the on-site activations and sharing the experience with friends. Nielsen’s latest Insights Report on Music Festivals (2015) puts the number of people who attend at least one music festival in the U.S. each year at approximately 32 million, […]

From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.