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In the past two decades, the use of “femvertising” has risen sharply as the modern-day women’s rights movement gains huge popularity.

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest […]

Learn the key insights and recommendations from the first edition of the Opus and Event Marketer Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy.

A great trade show exhibit is so much more than the sum of its parts. Before diving into the details, your primary goal should be conceiving an experience that tells your brand’s story.

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66 […]