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B-to-C EventsFour Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of moving parts to be prepared for.
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B-to-C EventsNostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most iconic board games to help underscore its offerings. Enter: Candy Land—The Werther’s Caramel Edition. The life-sized pop-up experience on Santa Monica […]
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Partner ContentHaving a Heart: Making an Impact for Your Brand with Cause Marketing
More brands are teaming up with nonprofit organizations or causes…
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B-to-C Events
Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement
When a group of chief marketers from Fortune 500 brands called out CES for its lack of female keynoters this year, it proved how powerful brand voices are in the modern-day women’s movement. As the movement continues to evolve, and encompass a variety of issues from leadership to equal pay to women and families to […]
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B-to-C EventsMTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck
Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans over the course of its run. This included terminology and catchphrases like GTL (gym, tan, laundry) as well as nicknames—like “the meatballs,” an endearing nickname that cast mates Snooki and Deena called themselves due to their short stature. When it […]
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