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For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies […]

The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]

Each year, EM’s Women in Events special report profiles a variety of leading female event marketers who offer executive-level perspective on everything from striking a work-life balance to being heard in the boardroom to building a meaningful career. This year’s crop of women were as candid as ever as they discussed confidence-boosting tips, embracing the […]

Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused a nationwide frenzy and the Spice Girls reigned supreme. It was a simpler time for many, and in today’s hectic world, harkening back to the beloved decade is a welcome form of escape. Savvy brands have been reviving the era […]

We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers Leading b-to-b marketers know that a successful event is as much about the people behind it as it is the experiences within it. As we begin the process of building the 2019 Dream Team, we looked back […]