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It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. But here we are, pining for the 90s and all the clunky little devices that came with it. As marketers know, it’s a clear signal that nostalgia […]

The 24th Experiential Marketing Summit brought more than 1,000 brand marketers and event industry professionals to the MGM Grand Las Vegas, May 18-20, for three days of inspiration, deep dives, and play under the theme “Human Connection in the Digital Age Starts Here.” From fast-paced creative challenges to brain dates with peers—and, of course, candid […]

You’ve been in that meeting. You raise a concern about material handling rates that have climbed for the third year in a row. You ask why electrical outlet costs just jumped nearly 20% with no explanation. You point out that the exhibitor manual doesn’t define what “special handling” actually means, but somehow you were charged for it anyway.

This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin' Barbie DreamHouse and Knicks in five, baby!

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]