Latest

  • White Papers

    Extending Event ROI: The Complete Guide to Content Activation

    We all know the feeling… Another event comes to a close, along with a whole year’s worth of planning, and plenty of blood, sweat, and tears. But as you breathe a sigh of relief, the opportunity to share the countless ideas, experiences, and insights from the event is far from over. ​ This is where […]

  • Partner Content

    The Event Strategist’s Guide to Experience Planning

    This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience design as an engagement tool, and getting to the heart of why events are important.<

  • Downloads

    The Experience Builder’s Event and Content Roadmap

    Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes first, and tech is the enabler. This guide explores the modern tactics that influence experiences, independent of platforms, and identifies the trends impacting the industry, in […]

  • B-to-C Events

    How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement

    Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to […]

  • Trade Shows

    HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies

    With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12.  From the rise of AI agents to the ease of […]

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